[2] Interview with Somangcosmetic's employee
Name :
Kim Yeon Hui (김연희)
Position :
Employee in marketing department
Achievement :
Contributed to develop the marketing
strategy of color lotion for men
Q1: By survey about brand awareness that we did, 꽃을 든
남자 is the best. Is there any special reason about that?
Tell me a
1.2.4 Formation ofSomang management
- Beauty Department
Beauty Department have contributed to Somangcosmetics' growth from when the company established to now. Inthe early days, SomangCosmetics started selling the beauty materials and they have been growed.
- Market business department (core of business)
This Department try to produce its products in every restore. They c
1. Introduction
Nowadays, more and more cosmetic market is growing and also rapidly. Asthe economy develops worldwide, the needs of improving the quality of lives are increasing. And also people are more interested intheir appearances. With these demands, we can see the positive prospect for thecosmetic market. And not only the expensive brands in department stores, but also the middle-low pr
I. Introduction
Every person has a desire to be beautiful and healthy. Amore pacific introduced traditional herbal cosmetic "Sulwhosoo" which pursuits this desire for beauty and health of customers and Sulwhasoo is now positioning as one ofthe luxury global brands.
Sulwhasoo wasthe first brand that using Korean Herbal medicine incosmetics. Inthese days, Korean Herbal cosmetics are very popu
cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also influence. A famous makeup artist in Japan recommended cosmetics of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because ofthe popularity of Korean celebrities, the sales of product which is the popularity as a
leading to high competition.
Even so, the AmorePacific brand will continue to advance overseas through country-specific strategy.
InAsia and other emerging markets, 아모레퍼시픽 will push to advance, and inthe developed markets, it will raise its image by focusing on the prestige brand lines such as Sulwhasoo and AmorePacific. That is 아모레퍼시픽's global company strategy.
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one ofthe successful domestic cosmetic brands which had accomplished the top sales incosmetic department with the main marketing concept ofthe “nature” not artificial. As we are all aware of, the catchphrase ofThe Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
The MISSHA was launched as a cosmetic brand ofinternet store "BEAUTY NET" in 2000.
The MISSHA opened up a new market for low-price cosmetics.
Under the banner of low-price based on quality, the MISSHA is growing steadily.
However, there are some threatening factors.
The most serious threatening factor is new competitors.
Asthe MISSHA got success in a low-price cosmetic market, othe
L’OREAL and AMOREPACIFIC
1) Introduction
L’OREAL and Amore Pacific are major cosmetic companies. Both they are have various popular brands of every kind of beauty products as well ascosmetic. L’OREAL is definitely the best cosmetic company inthe world which is especially popular in Europe and North America countries. And Amore Pacific is the most popular cosmetic company in Korea. W
The Missha was launched as a cosmetic brand ofinternet store “BEAUTY NET” in 2000. The Missha opened up a new market for low‐price cosmetic. Under the banner of low‐price based on quality, the Missha is growing steadily. However, there are some threatening factors. The most serious threatening factor is new competitors. Asthe Missha got success in a low‐price cosmetic mark